ArtisanMarket Business Workshops and Consulting

ArtisanMarket

Business Workshops for Creative Entrepreneurs

Developed and Taught By Sharon Jeter

For additional information on scheduled workshops or to 
have an on-site workshop or lecture, email Sharon at
sjeter55@gmail.com or call 585-662-9156

What is ArtisanMarket?

It is a collection of workshops and private consulting services that grew from Sharon's  experience in sales and marketing in retail and corporate settings as well as 18 years experience as a professional art jeweler.

Your basic workshop is three sessions. Why do I need to take all of them?

If you were to pick and choose the information you think you need it would be like learning to drive without knowing where the gas pedal is or how to read the road signs. The 3 sessions are designed to build on one another and work together to give you the most comprehensive learning experience. 

You will learn by getting information, learning how to apply it to YOUR specific work and situation and then have the opportunity to bounce ideas and plans off your fellow attendees and the instructor. 

After I take the workshop, am I all on my own?

All workshop attendees will be able to take advantage of a one hour tele-conference with your instructor after completing the workshop. In addition, one-on-one consulting, either on-site (in your studio, in your booth before a show) or at TheSTUDIO, is available anytime. Ask your instructor about details.

What Past Attendees Are Saying About ArtisanMarket

" I am what is politely called a 'seasoned veteran' and it was highly valuable to me. Learning better priceing will have this class paying for itself... " - Stefani Tadio"I am definately on the opposite end of the spectrum - pretty much a newbie at this artisan business, but it was highly valuable to me as well. Not only for pricing info (which was very eye-opening) but for guidance on inventory mix, things to track for taxes, jury photos, booth setup, et. etc. etc."   - Cheryl Williams



The ArtisanMarket Workshop Outline

Through this series of three sessions your will explore and identify specific ways that you can be even more successful in your arts based business. Using a myriad of examples and experiences, Sharon will guide you in finding the best strategies for your unique work and personality using discussions, worksheets and guidelines as well as small group exercises. The varied handouts and workbook are included in the workshop fee. All you need bring with you is an open mind and a willingness to learn that you CAN be successful in your arts based business.

Session #1

Determining Your Connection With Your Work

The three elements:

The creative element.

The production element.

The paperwork element.

Do You Need A Business Plan? 

The pros and cons

The circular plan for the creative mind 

The Business Of Doing Business

Alphabet soup…DBA, LLC, what does it all mean

How to handle sales and income taxes.

What comes in must go out

Determine Where You Fit In The Market

Developing your product strategy

Researching product pricing

Determining and Catagorizing Your Price Range

Production planning

Price point planning

Inventory Planning

How to plan for producing quantities

Ordering and inventorying raw materials

Session #2

It's Production Time

Segmenting production

Recording  production

Determining Your Overhead

What are fixed costs?

Organizing your variable costs

Developing Your Pricing Strategy

Paying your workers – that includes YOU

Planning for future expenses and investments

The concept of profit

The Not-So-Magic Pricing Formula

Using the formula

Retail vs. wholesale pricing

Working wholesale off of retail

Including wiggle-room in your pricing

Session #3

Determining The Best Outlets For Your Work

Direct vs. indirect

Wholesale/consignment outlets

Direct sales outlets

Licensing

Where do YOU fit in?

Should you have more than one basket?

Presenting Your Work In It's Best Light

Telling your story

Develop your brand

Merchandising your brand

Developing your “Marketing Packet”

Display and Merchandising

Consistency always counts

How to rock it in direct sales

How to make consignment work for you

How to approach wholesale

This Workshop is taught by Sharon Jeter, professional artist and educator.

My professional experience started in the areas of sales and marketing in both the retail and corporate world while my educational background is in secondary education and social work. In 1998 I began making jewelry in a small studio in my home. After a friend asked if I would put some of my work in her shop, I was excited and anxious to make a significant life change and take my work to the next level. Over the next fifteen years, I built my business traveling the northeast participating in numerous fine craft shows and festivals. Along the way I established a work-space in the Anderson Arts Building where I founded TheSTUDIO, an art cooperative that serves as home for three other resident artists. It is here, in Rochester NY’s Neighborhood of the Arts, that we create and show our work as well as offer classes and workshops. I feel fortunate to be able to blend my work and education with my creative nature and I am as passionate about sharing my experiences and knowledge with others as I am about my work. I am also proud that several of my students have gone on to run their own successful businesses.  

For More Info On ArtisanMarket

Call: 585-662-9156

Email: sjeter55@gmail.com